Re(source) Energy is an energy carbon credit company.

Electricity and heating are the largest sources of global emissions.¹

We give homeowners and other small solar system operators the ability to finance their solar installations with carbon offset credits on Alberta’s regulatory carbon trading market. Our goal is to redirect carbon trading proceeds to decarbonize and empower Albertan homes and communities. We aim to export this carbon offset model to other high-emission electricity grids worldwide.

We believe in empowering individuals to share their energy. Our mission is to make distributed energy resources (DERs) more affordable and accessible.

Re(source) provides tools for homeowners and communities to participate in and benefit from Alberta’s $2.3 billion+ regulated carbon market in order to help offset rising energy prices, make the energy grid cleaner, smarter, more resilient, and more decentralized.

Incorporated in 2021, we continuously improve our services, explore strategies to reduce the cost of distributed energy systems, and collaborate with private and public sector partners. Our vision is a future where every home can create its own energy.

¹ Our World in Data – Sector by sector: where do global greenhouse gas emissions come from?

Team

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Geno Genson

Cofounder / Director

Geno was born and raised in the Philippines where electricity infrastructure is unreliable and grid blackouts are frequent – especially during typhoons, heat waves, and other extreme weather events. Geno relocated to Canada in 2020, seeking to build a tool to fund on-site clean energy systems for homes and schools in the Philippines. In order to do this, he cofounded Re(source) Energy, a novel decentralized emission offset platform that aims to enhance energy independence and resilience by deploying distributed energy resources in homes and communities in order to eliminate electricity grid emissions. Geno’s mission is rooted in empowering individuals, driven by an intrinsic desire to overcome life’s challenges, and his goal is to provide communities with the power to adapt to everchanging environments. 

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Jonah Tetz

Cofounder / Director

Jonah enjoys empowering startups. In a nutshell, he helps thoughtfully operationalize new initiatives. From project inception to customer engagement to writing the lines of code and launching, Jonah has experience at every stage of project development. He comes from a diverse background with experience in sales, hiring, project management, development and accredited entrepreneurship and innovation training from the NAIT Business program. Jonah values versatility and the opportunity to learn new skills and ideas. He doesn’t hesitate to tackle complex problems and challenges in spaces that are unfamiliar and seem daunting to most people. Those who know him won’t be surprised to hear that he’s always working on something new, whether that’s trying out new recipes at home, building a hydroponic food computer, finding clever and innovative ways to automate business processes, or crafting an AI tool that generates tailored recipes for you! Jonah is all about building for the future and that is exactly what he does at Re(source).

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Cory Chan JD CPA

Cofounder / Director

Cory, with a strong background in tax law and accounting, has a wealth of experience gained from his roles as a Chartered Professional Accountant and a corporate tax lawyer. In his current position as Chief Financial Officer at Re(source) Energy, Cory uniquely combines his financial expertise with a commitment to achieving positive social and environmental impacts, not just financial gains. His role extends beyond traditional financial management. Drawing on his extensive experience in tax planning for individuals, corporations, and trusts, Cory applies his skills to support Re(source) Energy’s broader mission. This includes advising on personal and corporate taxes, reorganizations, trust planning, and various tax strategies. Moreover, he actively participates in guiding the company through complex tax matters related to corporate transactions, mergers, acquisitions, and business structuring, all while considering the social and environmental implications of these decisions.

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Consultants

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Paisley Churchill

Digital Alberta / Team CarePal

Paisley is passionate about growing Alberta’s digital industries and supporting the growth of tech companies. In her previous role as Manager of Client Experience at Vog App Developers, one of Calgary’s largest custom software shops, she worked with entrepreneurs and established companies to build and implement new products. Paisley also previously worked at Calgary Economic Development as part of the core team that founded the Opportunity Calgary Investment Fund, and evaluated over 200 funding applications before moving to the Talent Attraction team to support the strategy for growing and attracting tech talent to Calgary. Paisley holds a BBA from Mount Royal University as well as a diploma in international business from the Forum for International Trade Training.

READ MORE ON DIGITALALBERTA.COM

Advisors

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Gordon Howell P.Eng.

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In 1994, Gordon was hired by Edmonton Power to install a solar PV system on his roof. On July 11, 1995, Gordon turned it on, making it the first grid-connected solar PV system west of Toronto. Despite being told that his meter would never run backwards, his meter did, and the first solar electricity was fed into Alberta’s grid. Gordon looks on that sunny July day as his favourite solar memory because “every journey of 1,000 kilometres begins with one footstep.” After he took that first step, he has continued moving towards a solar-powered Alberta every day since.

READ MORE ON SOLARALBERTA.CA

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Shivam Saxena PhD P.Eng.

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Shivam Saxena, P.Eng, MASc is the President of Hero Energy and Engineering, a smart-grid solutions company specializing in distributed energy resource management systems and transactive energy R&D. Over his 10-year engineering career, Shivam has developed over 30 smart-grid related projects across North America, gaining expertise in the Internet of Things, blockchain technology, as well as DER interoperability standards. Shivam is also the author of over 10 journal and conference papers within the field of transactive energy, where his work focuses on novel control algorithms that increase the efficacy of grid services.

READ MORE ON IESO.CA

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Adam O’Brien

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FOUNDER AND CEO OF BITCOIN WELL

As President, Chief Executive Officer and Founder of Bitcoin Well, Adam O’Brien is a leading advocate for education, consumer protection and the decentralization of financial services. In 2013, Adam bought his first bitcoin, and after seeing the growth potential within the space, he purchased and installed Bitcoin ATMs at strategic locations across Canada. Given the exponential growth of the market, he founded Bitcoin Well (formerly ‘Bitcoin Solutions’), which is the first publicly traded Bitcoin ATM company in the world. Adam serves as Co-chair of the Fintech Committee for the Canadian Blockchain Consortium, Canada’s largest non-profit network of blockchain companies and influencers. He is recognized as a true visionary in the field and strives to bring bitcoin and other cryptocurrencies to the mainstream making them easy, approachable and accessible for all.

READ MORE ON EDIFYEDMONTON.COM

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Jeff Addison

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DIRECTOR OF KIKO WATER SYSTEMS LTD

Sometimes going to science class produces magic! Utilizing proprietary nanotechnology that, by weakening hydrogen bonding, lowers the specific heat capacity and surface tension of HVAC water, Kiko dramatically improves HVAC system performance and reduces energy consumption of operations like the Four Seasons Hotel in Vancouver by between 10 and 30% per year. Without incurring any capital costs or project management requirements, the hotel reduced energy consumption 19% and saved 376 tonnes of CO2 using the technology. Beyond that, the technology reduces load, improving system response time, and lowering maintenance costs while extending HVAC equipment lifespan. And Kiko makes maintenance calls in hybrid vehicles!

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Allan Waine

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HEAD OF STARTUP AT EDMONTON UNLIMITED

Allan loves kick-starting ideas — from dreams to programs. He brings experience in not-for-profit and cross-cultural educational leadership to Edmonton Unlimited, where he is responsible for delivering our curriculum in a dynamic and thoughtful way. Allan has experience leading workshops around the world and is excited to sit down with founders and establish their next steps. He is equally passionate about giving back to the community and has been involved in many humanitarian projects over the years. Currently, he teaches citizenship classes to help prepare immigrants to become Canadians. When Allan is not coaching basketball with his son, you will find him playing touch football or cheering on the Edmonton Football Team with his family. Ask Allan about: humanitarian work and issues, the world, geography, culture.

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Javier Cuervo PhD

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DIRECTOR OF DATA ENABLEMENT AND HUMAN INSIGHTS